Campbell-Rey is a creative consultancy and design partnership founded by Duncan Campbell and Charlotte Rey.
Working fluently across the fields of creative direction, branding, curation and design, Campbell-Rey’s practice is united by a grounding in culture, a sense of irreverence and a playful, elegant aesthetic.
Together they have undertaken commissions for some of the worlds most innovative and desirable brands.
Situated in the heart of the elegant 8th arrondissement, Amastan is a new urban hotel brand, offering a curated home for the cultured traveller across 24 guest rooms.
Located on a quiet street that links rue du Faubourg Saint-Honoré and the Avenue des Champs-Elysées, the hotel brings a fresh offering to one of the most distinguished and cultured neighbourhoods in the world. Inspired by the classic codes of Parisian apartment architecture, design studio NOCC has carefully considered each aspect of the hotel’s interiors and atmosphere in a way that is at once quietly eclectic, comfortable and gently understated, conjuring the ambience of a globally roaming collector and flâneur.
We have collaborated with the team behind Amastan since the hotel’s inception, with areas of focus including the overall personality and branding of the hotel, establishing a tone of voice and visual language, the signage, stationary, the website (in collaboration with our friends at Claan) and an international poster campaign. We also worked closely with Payhembury, an antique book restoration specialist based in Cambridgeshire to create a bespoke marbled paper that was used as a foundation for much of the hotel’s printed collateral. Hotel photography by Adrien Dirand.
Inspired by the golden age of travel, and the codes of Amastan’s approach to modern hospitality, we also created a visually arresting poster campaign that juxtaposes classic hotel and bar phrases with colourful imagery taken from the the natural world and reappropriated into a new and unexpected context. The combination links back to the tribal behaviour of modern day global travellers and collectors who are at home anywhere around the world. The posters were presented on billboards in London, before appearing in New York in the lead up to the hotel’s opening.