Campbell-Rey is a creative consultancy and design partnership founded by Duncan Campbell and Charlotte Rey.
Working fluently across the fields of creative direction, branding, curation and design, Campbell-Rey’s practice is united by a grounding in culture, a sense of irreverence and a playful, elegant aesthetic.
Together they have undertaken commissions for some of the worlds most innovative and desirable brands.
Born in 2015, Away is an innovative company selling first class luggage at a coach price. Founded by Warby Parker alumni Jen Rubio and Steph Korey, their core product is a minimally-designed hardshell suitcase in three sizes, crafted from premium materials and components, and priced affordably by cutting out the middle man and going directly to the consumer. Away approached Campbell-Rey to collaborate on the concept and design their first retail space outside of the US, a pop-up store just off Redchurch Street in Shoreditch, London.
Bringing together aesthetic elements from the golden age of air travel with the stand out user requirements of Away’s young, plugged-in and design conscious demographic, we imagined a contemporary, efficient airline Fly Away Air for the first two areas of the store. The entrance was covered in lush vertical gardens, transporting customers off the street into an uplifting and well-conceived guest experience. This lead on to a check-in desk covered in re-imagined travel stickers, sitting opposite a sofa and carpet designed with a nod to 1970s integrated interiors.
The back of the space which was conceived as the main retail area reflected a monthly travel destination, the first being Marrakech. The floor and wall of the space were covered in a changeable custom-created tile pattern that touched on the colours of the new Away Marrakech collection, and featured the suitcases for sale as well as specialist items from each monthly destination. The Marrakech pattern was also used in Away’s NY store, with both locations showcasing the brand’s flagship luggage as well as highlighting a curated selection of travel-perfect products. Emerging brands like Frame, Farm Girl, Our/London, and Suitcase Magazine were also invited to host events, workshops, and talks in the space throughout Away’s three-month London residency.