Campbell-Rey is a creative consultancy and design partnership founded by Duncan Campbell and Charlotte Rey.
Working fluently across the fields of creative direction, branding, curation and design, Campbell-Rey’s practice is united by a grounding in culture, a sense of irreverence and a playful, elegant aesthetic.
Together they have undertaken commissions for some of the worlds most innovative and desirable brands.
Bentley Motors is a company at the pinnacle of British handmade performance, combining the best of craftsmanship and technology with a culture of dedication to excellence. Looking to engage with the lifestyle and design media, Bentley invited Campbell-Rey to bring both its institutional values and an increased knowledge of the car’s physical qualities to a new audience. The result is Bentley Elements.
Taking inspiration from the neon inspection bays in the Bentley factory, we chose light as the subject of the installation. Selecting and commissioning Massimo Uberti, a Milan-based conceptual artist renowned for his reality-defying architectural light installations, we worked with Uberti to create an installation that reflects the touch of the craftsman with a classic trestle table surrounded by the pure lines of a factory building.
The artwork was crafted by local artisans in hand-blown white neon on site in Miami. Guests were collected by a fleet of Bentley Mulsannes, where they enjoyed an introductory film to the project on the in-car iPads before entering the raw gallery space, chosen in order to create an oasis of calm and reflection, mirroring Bentley’s ethos of whispering luxury.
Campbell-Rey was responsible for the artistic concept, overall creative direction and project management, in addition to creating the printed collateral material and art directing the accompanying photography and films.