Campbell-Rey is a creative consultancy and design partnership founded by Duncan Campbell and Charlotte Rey.
Working fluently across the fields of creative direction, branding, curation and design, Campbell-Rey’s practice is united by a grounding in culture, a sense of irreverence and a playful, elegant aesthetic.
Together they have undertaken commissions for some of the worlds most innovative and desirable brands.
Hands of Indigo is a hand-crafted bag label designed by Brazilian artist Yanna Soares that makes use of contemporary embroidery and mosaic motifs. Featuring patterns inspired by Brazilian Modernism, each one incorporates up to 11,000 beads, employing traditional techniques and minimising the use of machinery in their production.
Influenced by the bold, geometric shapes and vibrant colour palette of mid-century modernist South American architecture including Brazil’s Grupo Frente and Mexican architect Luis Barragán, we conceived an installation for the brand’s relaunch at the Soho Revue Gallery in London.
The foundation of the installation was based on a strong, saturated colour palette with paints provided by Farrow & Ball. Original motifs were applied directly to the gallery walls, while custom-built planters divided the space and created a natural flow for visitors. Lush tropical planting suggested a calming contrast to the intensity of the colours, and played against the stark coolness of the venue’s poured concrete floor.